“What if you could build dazzling cleaning power into a durable, reusable cloth instead of delivering it in a disposable bottle?”
With that question, the e-cloth brand and the e-cloth General Purpose Cloth were born. And since then, the same simple question has driven the development of dozens of task-specific specialist cleaning products, proven by experience and lab testing to clean beautifully – as well or better than that bottle full of chemicals – with just water.
The tendency of water to grab and hold small particles is among the most powerful forces in nature. It’s the force that forms every raindrop and snowflake – and it’s the all-natural “active ingredient” in every e-cloth product. Each of our precision-engineered microfiber textiles is designed to unlock this amazing power of water to perform specific cleaning tasks.
Run the General Purpose Cloth under the tap and then wring it out. This “charges” the cloth by filling the microscopic voids between and within the cloth’s fibers with water. When you draw the cloth across a dirty surface, those water molecules attract and stick to particles of dirt, grease, grime, even bacteria and mold, pulling the particles into the voids and trapping them there. Rinsing the cloth with warm or hot water, or running it through a machine wash cycle, releases the trapped particles and refreshes the cloth. Amazing.