New Era Inc.

The merchandise we carry in store and the companies that make them.

New Era Inc.

The merchandise we carry in store and the companies that make them.

New Era, Inc. is one of the oldest cookware manufacturers in North America. New Era’s legacy began as the direct-to-consumer division of the Vollrath Company in 1874. In 1982, Donald Henn purchased the consumer division of Vollrath and established the New Era Cookware Company. New Era cookware combines a legacy of superior craftsmanship with a distinctive¬†7 Ply¬†induction ready multi-clad surgical stainless steel to create the very finest cooking experience in your home.

We manufacture our high quality cookware with care and respect for the environment. Our manufacturing facility recycles all possible production waste and uses biodegradable materials and a minimal amount of water. We, as a company, believe in creating the highest quality product that will last a lifetime and thus have the lowest impact on the environment and save you money over a lifetime of use.

With a manufacturing legacy extending back to 1874, we take great pride that our cookware is constructed with American steel and crafted in Clarksville, Tennessee. Each piece of cookware is meticulously polished and inspected by hand to ensure you will receive a product that will last a lifetime. We craft New Era cookware with the same care we know you use to create wonderful meals for your family. From our hands… to yours.