They grew up on the coast with roots reaching back as far as 14 generations. A passion for the water is ingrained in their DNA. As children, they spent our days on the rivers and beaches, cementing a lifelong bond to the coastal ecosystems we explored. At their core – they are fishermen, they are surfers, and they are river rats. But above all else, they are homegrown conservationists.
In their lifetime, they have witnessed the strain that explosive population growth and sprawl have had on fragile saltwater ecosystems with water quality as the prevailing issue. Water quality is the number one reason for fish mortality and declining populations across hundreds of marine species.
With so much at stake, they wanted to do something to give back. They wanted to look back on our lives and know that they left these environments that they love in a better place than when they found them. So, they started a company that devotes its success to improving water quality by rebuilding new filter feeding oyster beds. By repeating and expanding this process through our Put ‘Em Back™ movement, they are working towards healthier coastlines nationwide.