Vitamix started in 1921, when William G. Barnard (known as “The Father of the Infomercial”) founded Vitamix. Today, this fourth generation family owned and operated company remains committed to family, quality of our product, and our customers.

Vision

Improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries.

Purpose

Liberate and nourish the zest for life.

Mission

We create relationships for life by designing, developing and producing the world’s best performing and most reliable blending solutions.